Skills: UX research, MVP A/B testing, CRO optimisation, prototyping, product design, product management, roadmap planning
Squad: Donna Moffatt (Senior product designer)
Hayley Martin (UX planner)
Mitul Lakhani (Head of product)
Neil Vincent Macalisang (Android Developer)
Zeno Yu (Lead Engineer)
Download app: Apple iTunes
Website: showpo.com
Showpo is an online fashion retailer that offers a wide range of clothing, accessories, and beauty products for women. With its youthful aesthetic, it has become a go-to destination for fashion-forward individuals seeking affordable yet stylish pieces.
It is renowned for providing a range of sizes (from XS to XXXXL), ensuring that every woman can find something that suits her body type and personal taste. Showpo has gained a loyal following and has established itself as a popular online fashion destination.
When I joined, the company was undergoing a website replatforming and rebranding process, both of which my team actively supported and facilitated.
Available for both iOS and Android, the app offers all the features and benefits of the website in a compact and user-friendly format. With the Showpo app, fashion enthusiasts can browse through the latest trends on the go.
Our squad was responsible for planning, researching, and maintaining the app while simultaneously running our CRO testing project, enabling us to identify any issues or opportunities for improvement.
Our squad had the responsibility of planning the feature quarterly roadmap, utilizing GA data and analytics as a basis. We devised MVP concepts to conduct A/B testing across both the web and app platforms, enabling us to achieve quicker results with minimal effort.
The feature I take the most pride in is the 'Image search’. This functionality empowered users to capture or upload a photo showcasing an outfit they desired. The feature would then generate similar Showpo outfits as recommendations. We collaborated with our AI partner in Singapore to ensure the finest product recommendations were provided.
At the time of my departure, we saw a 35% increase in ‘Image search’ executions and an even better number of transactions as a result (+49% MoM)
Conversion rate on users who execute ‘Image search’ was at 10.4%
Estimated worth: $18.9k based on an AOV of $124.60 during this period
I spearheaded the development of the design system from the ground up, resulting in streamlined team processes and an optimized code base. We utilized familiar iOS and Android native components, while maintaining a premium and elegant aesthetic.
The monthly app statistics at the time of my departure were as follows:
300K sessions
$1.2 million in revenue
Conversion rate of 2.6%
An average order value of $160
70% retention rate over a 90-day period